A unique 17-seater bike experience with an eco-friendly heart will roll into Ryde this summer. Set to brighten Britain’s beaches, the world’s first BoRo Beach Bike will be launched on the Isle of Wight in July.
Modelled on a quintessentially English beach hut – complete with surfboards and striped decor – passengers will be able to enjoy a wide range of activities onboard, such as chess, afternoon tea, speed dating and networking, while pedalling along the Island’s stunning coastline. Riders sit face-to-face across a table and travel sideways. They pedal hands free, allowing them to sip drinks, play games, write, draw and shake hands. Each bike will have space for ten pedallers, of all fitness levels, plus five seats for non-pedallers, such as children or passengers who are unable to cycle, plus two seats next to the driver for children. A second bike is set to arrive in Cowes in the autumn.
The bikes are the brainchild of award-winning marketing expert Dominic Wong, whose experience includes Warner Bros. Studio Tour London – The Making of Harry Potter and Merlin Entertainments. “The BoRo Beach Bike is about getting active, getting together and getting out there,” he said. “It’s a chance for friends, work colleagues or perfect strangers to chat, brainstorm, or get to know each other, while exploring the Isle of Wight’s spectacular coastlines.” The Ryde bike will be based at Wightlink’s FastCat terminal at Ryde Pier Head, where trips will begin. The bike will then pick up more passengers outside Ryde Superbowl before heading to Appley and Puckpool parks. Return tickets range from £5 for the Sunrise Ride to £12.50 for the Original Tour, with private hire also available. Tours start on July 22nd and tickets will be available shortly.
The carbon-neutral bike will take eco-tourism on the Island to the next level. Staff uniforms and merchandise will be supplied by the Island’s award-winning, eco-fashion brand, Rapanui, while pedallers will be able to buy natural spring water on board in recycled, recyclable and re-sealable aluminium cans, supplied by eco-conscious brand CanO Water. With a commitment to regular litter-picking rides every month, the BoRo Beach Bike will leave the Island’s beaches even more beautiful than before.
For more information and to book your ride, visit borobeachbike.co.uk