There is reason to celebrate at Isle of Wight Steam Railway and Monkey Haven this week as both businesses have been awarded Gold 2016 in the Visitor Attraction Quality Assurance Scheme for the second year in a row. Possibly one of the biggest awards in the tourism industry, a gold accolade is no mean feat. Highly experienced assessors who know the industry inside and out visit several times and check everything from the prices to the toilets! Visiting as a customer would do, the whole visitor experience is assessed and each of the assessment areas has a minimum score threshold which needs to be met in order for the attraction to gain accreditation.
Introduced in 2014, these accolades recognise attractions where the visitor experience is of the highest quality. Designed to reward excellence, whether in one particular area or across the whole visitor journey. James Berresford, Chief Executive of VisitEngland said: “Our attractions are some of our great assets, creating appeal for visitors at home and from abroad. These accolades recognise the wonderful and innovative ways attractions in England are going above and beyond the call of duty to ensure people enjoy their visit.”